The #3 Deadly Sin of Sales: Not Having a Plan

The #3 Deadly Sin of Sales: Not Having a Plan

Why Winging It in Sales Is Like Doing Disneyland Without a Plan Imagine this: You have one day at Disneyland. You’ve never been before. There’s Disneyland itself. Right next door is California Adventure. Then there’s Downtown Disney. Rides. Shows. Parades. Fireworks. Live entertainment. Star Wars: Galaxy’s Edge. Tomorrowland. Fantasyland. And roughly a thousand places you could be at any given moment. So, here’s the …

Failing to Follow Up

The #2 Deadly Sin of Sales: Failing to Follow Up

If your sales feel unpredictable—great conversations followed by silence, momentum that suddenly stalls, prospects who seem interested and then disappear—there’s a good chance you’re running headfirst into one of the most common (and costly) mistakes in sales. It’s not pricing. It’s not your offer. And it’s rarely that you “said the wrong thing.” It’s failing to follow up. This is the second …

The #1 Deadly Sin of Sales: Failing to Think Like Your Client

The #1 Deadly Sin of Sales: Failing to Think Like Your Client

If your sales feel unpredictable—like some weeks you’re on fire and other weeks you’re staring at your inbox as if it owes you money—there’s a reason. It’s rarely your effort. Rather, it’s usually your perspective. Sales don’t generally fall apart because you “said the wrong thing.” They fall apart because you’re solving the wrong problem. And that’s why it’s time …