This article is part of my ongoing series on the Seven Deadly Sins of Sales. Each one highlights a common mistake that quietly undermines your ability to grow your business. This sixth sin is not having consistent, value-aligned outreach. If your outreach isn’t landing, it is usually not because you are not doing enough. It is because it is not …
The #5 Deadly Sin of Sales: Failure to Niche
Far too often in sales conversations, there is a mistake I see that quietly undermines even the most capable business owners. It’s not about how hard someone is working. It’s not about whether they’re good at what they do. In fact, most of the time, the people making this mistake are incredibly talented. The issue is this: They’re trying to …
The #4 Deadly Sin of Sales: Neglecting to Ask for the Sale
There is one mistake I see over and over again in sales conversations. It is not lack of charisma. It is not lack of product knowledge. Nor is it even pricing. It is this: Failure to ask for the sale. And that failure shows up in four distinct ways. Let’s walk through them. 1. The Marriage Proposal Mistake There’s a …
The #3 Deadly Sin of Sales: Not Having a Plan
Why Winging It in Sales Is Like Doing Disneyland Without a Plan Imagine this: You have one day at Disneyland. You’ve never been before. There’s Disneyland itself. Right next door is California Adventure. Then there’s Downtown Disney. Rides. Shows. Parades. Fireworks. Live entertainment. Star Wars: Galaxy’s Edge. Tomorrowland. Fantasyland. And roughly a thousand places you could be at any given moment. So, here’s the …
The #2 Deadly Sin of Sales: Failing to Follow Up
If your sales feel unpredictable—great conversations followed by silence, momentum that suddenly stalls, prospects who seem interested and then disappear—there’s a good chance you’re running headfirst into one of the most common (and costly) mistakes in sales. It’s not pricing. It’s not your offer. And it’s rarely that you “said the wrong thing.” It’s failing to follow up. This is the second …
The #1 Deadly Sin of Sales: Failing to Think Like Your Client
If your sales feel unpredictable—like some weeks you’re on fire and other weeks you’re staring at your inbox as if it owes you money—there’s a reason. It’s rarely your effort. Rather, it’s usually your perspective. Sales don’t generally fall apart because you “said the wrong thing.” They fall apart because you’re solving the wrong problem. And that’s why it’s time …
