Now, more than ever, people across the United States are starting new businesses. Why are so many taking the entrepreneurial plunge at this pivotal point in time? Moreover, what does it take for your businesses to endure for the long term? The businesses that survive and thrive are the ones that don’t try to figure it out in isolation. Our own Lynn Whitbeck shares her insights and expertise on our latest podcast episode, with Rachel Whitbeck serving as the host.
Watch our full discussion on how to succeed as a new business owner below:
Lynn is the Founder and CEO of Strategic Sales Queen, Amazon Best-Selling Author, Speaker, and Host of Claim Your Career Crown and the Get More Clients shows.
She has been seen on NBC, USA Today, HuffPost, Chicago Tribune, and more!
When she is not working with clients, Lynn loves visiting National Parks, cooking, and playing Pokémon Go.
How New Businesses Thrive
We start our conversation with some surprising stats: 2026 has seen a massive increase in new businesses being registered. What is it about our current climate that fosters an entrepreneurial spirit?
But as great as those numbers are, starting a business is the easy part. What’s much harder is actually staying in business. Lynn shares why sustainability is a real challenge, including the biggest mistakes business owners make early on. Hint: It’s not because your idea is bad or because there’s no potential audience for it! But it’s easy to get caught up in all the details (and distractions!) while missing the biggest issue: Securing your audience and a revenue stream early on.
In order to do that, you need to know how to reach your ideal audience… and how to speak to them in a way that makes sense to them. Do you know how to think like your client? Do you have a full sales plan in place?
There is one shift that changes everything: Getting aligned with your client thinking. The best way to do that is through the Voice of the Client, a service we offer at Strategic Sales Queen. Lynn shares the six-step formula here on this episode; you can do it alone or with guided help from professionals like us. Doing the Voice of the Client exercise can be eye-opening. No more projecting or complete blind spots! You may be surprised at what your clients really appreciate about your product or service.
We end our conversation with Lynn’s top tip on what to do next about surviving and thriving in your business.
Listen to our full podcast episode below:
Lynn Whitbeck is the founder of Strategic Sales Queen. You can also connect with her on LinkedIn, Facebook, Instagram, and YouTube. Be sure to also check out her Get More Clients show and pick up your free checklist.
Amanda Whitbeck is Vice President of Operations at Petite2Queen. Since earning her master’s degree in Global Entertainment & Music Business from Berklee College of Music, Amanda has played key roles facilitating growth at start-ups. She’s also worked in diverse sectors of the music industry, from live events promotion to entertainment journalism. She brings her expertise in music business, writing, and website development to Petite2Queen.