Client Motivations

Client Motivations: How to Gain Understanding and Drive Results

Are you struggling in sales? Are you looking to increase your closing rate? To succeed in sales, it’s vital that you know who you’re selling to. How well do you understand your clients? How well do you understand buyer motivation? Make sure you know what your client wants (what they really, really want) before you make your sales pitch. Thinking …

Top Tips to Improve Internal Communication and Sales Engagement

4 Tips to Improve Internal Communication & Engagement

Acquiring the skill to effectively communicate with your internal team is a juggernaut for sale success. Every sales woman, including the one-woman consultant, works with a diverse group of individuals to accomplish desired client outcomes. How you interact with this village will help or hinder your sales efforts. In sales, we are so focused on our client relationships and communication …

Spice Up Your Content Mix

Spicy Content: How to Keep Your Clients’ Interest

We have all developed standard messaging, processes, and steps to pursue and close sales. Even so, it’s vital that we take a step back every 10 weeks or so to re-tool and re-frame. Reconsider the content you’re sending out, the look and feel of the message, the methods of communication delivery, the ease for interaction with our clients and prospects, …

How to Create Lasting Value for Client-Vendor Relationships

How to Create Lasting Value for Client-Vendor Relationships

Whether you work in sales directly or work with sales, you may wonder how you can work more effectively with procurement and provide long-term value in your client-vendor relationships. Kendall Cowdrey, a senior procurement facilitator at a Fortune 500 organization, knows a thing or two about developing lasting relationships. She offers expert advice in our new podcast interview. Kendall explains …

Women Should Pursue Sales Training career skills

Women, This is the Secret to Gain Valuable Career Skills

Here’s the secret to advancing your profession and learning invaluable career skills: sales training. Sales training teaches women key attributes needed to overcome obstacles and achieve our objectives. It’s a game changer, even for those who aren’t in a sales position. Core sales training covers conflict, negotiation, relationships, presentation, persuasion, and the ask. Each of these are foundational building blocks …

Winning Sales Strategy and Tactics in a #MeToo World

Winning Sales Strategy and Tactics in a #MeToo World

Lynn, how have sales changed with #MeToo? What should I do differently?  – Aimee in Owings Mills, Maryland Answer: Best practices for sales professionals have not changed with #MeToo. Sales is about serving your customers in an ethical and responsible way, and there is no room for inappropriate and egregious behavior in a sales person’s repertoire. Successful sales people build …

Should You Flirt in Order to Make a Sale?

Should You Flirt in Order to Make a Sale?

In our dog-eat-dog world, many people feel that they must use every tool possible to get ahead. This as true in sales as anywhere else. When a study suggests that saleswomen are 20% more successful when they flirt with clients, you can understand why some saleswomen would follow that path. But is being a flirt as lucrative as it seems? …

How to Make Your Presence Strong in Negotiations

How to Make Your Presence Strong in Negotiations

How do you succeed in negotiations? In your sales career, strong negotiating often comes down to how others perceive you. Presenting a strong, self-assured confidence can go a long way towards improving your bargaining power. You can’t control the other person or their role in this negotiation, but you can control what you bring to the table. Here’s how you can …

Why Targeted Marketing Materials Unlock a Tremendous Edge

Why Targeted Marketing Materials Unlock a Tremendous Edge

We never have enough marketing materials for the different industries and business units. We have a generic brochure and presentation, but neither addresses the unique needs of our market segments. How do I approach management to convince them to give us better materials? –McKenzi in Boise, Idaho Answer: Preparation and participation are primary components for success in any endeavor. Schedule …

Clients Love Benefits. Here's How To Focus On Them To Boost Sales!

Clients Love Benefits. Here’s How to Focus on Them to Boost Sales!

Sales is all about your clients. So how can you entice them and improve your performance? By focusing on benefits! That can be harder than it looks, so sales veteran Lynn is here to walk you through it on our new webinar. With these tips, you’ll quickly boost sales and improve client relationships. The first step is to pay attention …

How To Manage A Day Packed With Meetings: The Ultimate Game Plan

How To Manage A Day Packed With Meetings: The Ultimate Game Plan

Meetings are a foundational tool for wooing your prospects and clients. A key to developing great relationships with your prospects and clients is doing the heavy lifting. This means making things as hassle-free as possible for your clients. You ensure that everything is convenient for them, and this includes meetings. When it comes to in-person meetings, going to them, rather …

How to Win Friends and Build Influence with Gatekeepers

How to Win Friends and Build Influence with Gatekeepers

Receptionists: They’re often the first person seen and the last person considered. However, a smart saleswoman will recognize them for the power they have. Receptionists, like personal assistants and coordinators, are gatekeepers. Gatekeepers can be the difference between you connecting with your potential buyer and being shown out the door. Indeed, it won’t matter how well you can sell your …

Quote-to-Cash Process

The Basics of the Quote-to-Cash Process

There are many processes that you use to track your business’s well-being and future possibilities. One of them is something that you should be more familiar with: the quote-to-cash process. This is a more holistic process than some in the business world, because it includes multiple departments and multiple steps in the customer fulfillment journey. It takes in sales and …