There is one mistake I see over and over again in sales conversations. It is not lack of charisma. It is not lack of product knowledge. Nor is it even pricing. It is this: Failure to ask for the sale. And that failure shows up in four distinct ways. Let’s walk through them. 1. The Marriage Proposal Mistake There’s a …
How to Build a Relationship and Ask for the Sale
I’ve been building up a relationship with a potential client for months. We have really great conversations, but she hasn’t made a commitment. I’m getting impatient to make the sale, but I don’t want to harm the relationship I’ve worked so hard for. How can I get this client to actually buy – soon – without alienating her? – Coleen …
“Don’t Ask, Don’t Get”: How to Ask for the Sale
This past week, during a conversation with Terri Tinker at KNKX, I took the opportunity to share our recent Strategic Sales Queen press release. During the discussion, I jokingly made the comment, “You have to ask or you won’t get a yes.” Her reply struck an instant chord between us. Terri said, “I know exactly what you mean. My grandfather …


