If you’re a business owner, you may often feel like you are the business. You’re fully invested in your business’s success, throwing everything you have into it… but that can come at a cost. We spoke with Kelly Townsend, the principal of Leaders Team, about the important shift you need to stop being and start leading.
If you’ve ever felt like your business runs you instead of the other way around, this episode will change how you see everything. You will learn why you are not your business—and how that simple shift frees you to lead with clarity, confidence, and better financial decisions. This conversation will help you stop personalizing the numbers and start using them as a leadership tool.
Watch our full interview with Kelly Townsend here:
Kelly Townsend is the principal of Leaders Team and has more than 30 years of experience working with both large enterprises and small- to mid-sized businesses.
For the past two decades, she has helped organizations strengthen leadership, align teams, and navigate growth across industries including healthcare, construction, legal, and financial services.
Kelly is the co-author of Pineapple and Profits: Why You’re Not Your Business (And Why That Matters), a book that invites business owners to see their business as something separate from themselves and learn a more intuitive way to understand their finances and lead into the future.
Start Leading
Kelly’s new book, co-authored with Peter Frampton, just came out last week. Pineapple and Profits: Why You’re Not Your Business (And Why That Matters) is a must-read, and the same material has been expanded into a multi-day program for women leaders. This episode’s conversation kicks off with what inspired Kelly to create the Pineapple and Profits book and program.
They then discuss the concept of identity collapse, why it’s a real problem, and why most business owners don’t even realize they’re facing it. How can business owners overcome this common issue? What changes when you stop being your business and start leading it?
A pineapple is a key ingredient in explaining these concepts, and Kelly explains why she chose this particular metaphor. She also shares why finance really is a language all its own and why that matters for CEOs.
Our conversation ends with one shift listeners can make today to lead with more clarity.
Listen to our podcast with Kelly below:
To learn more, check out Kelly Townsend’s official website here. You can connect with her directly on LinkedIn, as well as finding Leaders Team on LinkedIn, Facebook, Instagram, and YouTube. Be sure to get Kelly’s book, Pineapple and Profits: Why You’re Not Your Business (And Why That Matters), available now!
Business Owners & Entrepreneurs hire Petite2Queen to ignite winning sales, because most fail to connect, capture, and close their ideal clients. So we help sell with intent for maximum impact, influence, and income.
Bottom line: Sales, love it or hate it, you won’t survive without it.