Failing to Follow Up

The #2 Deadly Sin of Sales: Failing to Follow Up

If your sales feel unpredictable—great conversations followed by silence, momentum that suddenly stalls, prospects who seem interested and then disappear—there’s a good chance you’re running headfirst into one of the most common (and costly) mistakes in sales. It’s not pricing. It’s not your offer. And it’s rarely that you “said the wrong thing.” It’s failing to follow up. This is the second …