Have you ever wanted to leave your corporate life behind and start over doing something else—something that you love and are excited about? That’s exactly what our podcast guest Monica Walls did. Here, she reveals how she broke free and took the first steps to launch her purpose-driven, authentic beauty brand, Keca’s Usna.
Watch our full interview with Monica Walls here:
With a deep-rooted passion for people, culture, and values, Monica Walls has built a career dedicated to fostering meaningful human connections and championing purpose-driven initiatives.
Driven by a desire to create something uniquely her own, Monica eventually transitioned from the corporate world to pursue an entrepreneurial path.
Inspired by her Croatian ancestry and travels, she founded Keca’s Usna, a lip color collection that reflects her heritage and the diverse stories of the people she has met along the way.
Unsatisfied with the limitations of existing lip products—some too sticky, others drying—she set out to develop a formula that is long-lasting, hydrating, and comfortable to wear.
Each shade from Keca’s Usna tells a story, celebrating individuality, connection, and authenticity while embodying the values that have guided Monica throughout her personal and professional life.
An Authentic Beauty Brand
What is Monica’s origin story? She starts our conversation by telling us what inspired her to get started creating Keca’s Usna and leave her corporate career behind. It can be daunting to leave behind a secure job, but Monica found that she wanted to do something more with her time.
She describes the main problem she wanted to solve in the beauty space with her lip color collection. Monica also goes into how she created products that are long-lasting, hydrating, and comfortable—an important combination of characteristics in a good lip color! Monica established an authentic beauty brand by identifying what was missing in other brands and infusing hers with her personal history.
Our discussion ends with Monica’s one simple first step listeners can take if they’re facing a similar challenge—whether in starting a business or improving a product.
Listen to our podcast with Monica below:
To learn more, check out Monica Walls’s official website here. You can also connect with her on LinkedIn, Facebook, and Instagram.
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